How do you become a freelancer? What are some things you should think about before going freelance and what are the actual risks? I have met Rebecca Broad, a freelance communicator. She is giving us the lowdown on all things freelance and how she is affected by the current situation.
Rebecca who is based in Exeter, Devon in the UK started working as a freelancer in 2015 and for the past 2 years she has been doing it full time. She fell into working in communications when she was studying biology at the university and then decided to continue to roll with it after her degree. She calls herself a freelance communicator as she helps her clients to communicate better with their target market in whatever way they see fit. Whether it is social media, PR or events. Keeping her offering wide has helped to maintain a flexible schedule and her being able to design her life as she likes.
Isn't it a bit risky to be a freelancer, especially now since the world economy is instable?
Rebecca hasn't suffered a whole lot in these insecure times. Her clients are used to remote working and they have also seen the value to continue to keep communicating and stay present on the market. Though Rebecca's day to day has been affected as she usually works from a co-working space in Exeter and now she has to work from home. Thoguh she does mention that a lot of work trips and events that she had planned to attend in other parts of the country have been cancelled.
Rebecca is putting emphasis on that she is feeling good about not putting her eggs in one basket (being employed) right now as the risk of all her clients turning around saying goodbye to her tomorrow is very low. If Rebecca was currently hired by just one company the risk of her getting furloughed would be a lot higher than the risk she is taking today by being hired by several different clients. She is feeling quite grateful that she has "put her eggs in different baskets" as she expressed it.
Is there anything else I should take into consideration when building a small business?
Do for yourself as you are looking to do for others. Build a portfolio of good content to prove your skills and build trust with your prospective clients.
Make sure to build a business with intention and take time to zoom out from time to time. Take a look at the bigger picture of your business and plan your intentions for the future.
Find a representation of your ideal client. Introduce yourself, interact with them and learn about them. This will make it easier for you to create an image of who your ideal client is and how you can start working with them.
Woah, those are some really good advice. As that was not enough we also asked Rebecca to share some of her “go to” resources for inspiration in her field. She came back with the following:
The freelance lifestylers. A facebook group for freelancers
Go follow, Alice Beham, Digital Marketing Coach on Instagram
On purpose - a self-inspiring podcast on all things entrepreneurship, by Alex Beadon.
Looking to learn more? Go follow Rebecca on Instagram or connect with her on LinkedIn to learn more about her career. Do you want to see the full interview with Rebecca? Go to to Xperienceships YouTube Channel