Welcome to the last part of the Personal Brand series here on the Xperienceships blog. In the last three posts we have talked about the importance of having a personal brand, how you can define your personal brand and how to build your personal brand statement.
If you have missed any of the other parts of this series you can find them here.
Now it is time to take all the things we have learned about our brand and make a plan aka a roadmap.
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What is a personal brand roadmap?
A personal brand roadmap is your action plan to reach your career goals. It is with this plan that you will start knocking on doors and hopefully get some of them to open.
How to make a roadmap:
1. Personal Brand Statement Stick your personal brand statement at the top of your plan. The statement will help remind you of your mission.
2. Goals Next, have a think about your goals. Where do you want this plan to take you? I suggest you come up with at least one long term goal and one short term goal. This will help you stay focused on the short term but not lose sight of you want out of your process long term.
3. What's standing in your way? What will you need to do to reach your goals? Ask yourself questions such as:
Who do you need to reach out to?
Are there any skills you need to aquire?
Do you need to update your LinkedIn profile?
Do you need to ask previous co-workers or professors for recommendation letters?
Basically list all the things standing in your way of you reaching your goals.
4. Action plan Have a look at your goals and what you need to do to reach those goals and make an action plan by listing action points. Make sure that the action points set out the goals. One goal will probably need several action points to be executed before the goal can be achieved. I'll provide you with some examples of goals and action points below so you understand what I mean.
Goal: Land a postion as a content creator at a sports management startup. Action point 1: Create 1 LinkedIn post a week related to sports management.
Action point 2: Connect with gatekeepers in the field.
Goal: Start a YouTube channel for skateboarding Action point 1: Buy a camera
Action point 2: Set up a YouTube account
Action point 3: Shoot and upload your first video Goal: Become a lawyer
Action point 1: Hire a law tutor Action point 2: Take the LSAT's
Action point 3: Send in university application
All these examples are simplified versions of real action plans. BUT, sometimes it can help to be very general and put things down on paper to realize what you need to do to get somewhere.