Personal Brand vs. Personal Branding

Updated: Oct 9, 2020

Imagine the world like a career exploration jungle. The world is filled with opportunities, hopes, dreams and possibilites. All for you to explore. It is an amazing playing field and we can go anywhere we want, but only if we manage to find our way. And how can we do that if we don't have a map to guide us? By putting things down on paper and creating a plan for your career path makes the journey a whole lot easier. This is where personal branding come into play.

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What is Personal Branding?

As explained in the previous blog post "Why is personal brand important?" your personal brand is an overall image of your skills and experiences, who you are and how you diffirentiate yourself from the masses.

Personal branding on the other hand is the act of communicating your personal brand to others. How you tell your story and how you get others to listen and engage themselves in a conversation with you. You need to consider what parts of yourself you would like to highlight. Then you will need to define who you will be communicating this information to. And through what channels.

Personal Branding In 3 Different Ways

Communicating your personal brand in a good way, will help you differentiate yourself from competitors. Your personal brand can also benefit you as an employee.

If you speak up about the work you do and become a thought leader in your field. Your employer will most likely invest more resources in you.

1. Become the voice of the cause

When you raise your voice on LinkedIn by sharing your company's posts. Or by creating content of your own related to the field your in. Or attend industry fairs - Having you as a spokesperson, will shine light on the company you work for and its cause.

2. Polish your image for freelance work

If you are not the employee kind of person and want to go freelance or you might even want to start your company one day. Then personal branding is even more important. As a freelancer you have to use personal branding to get clients and to make a name for yourself out there.

3. Own it - as a founder!

Founders who have strong personal brands are more credible to consumers. In the end, personal bradning is all about how you are percieved by others and it will affect your results. Whether you are looking to land an internship or establish a new company. In the end, the results come down to how you come across to others.

But let's stick to company founders for a bit. Some founders who have masterd personal branding are: Beyonce, Oprah Winfrey, Elon Musk, Richard Branson, find more examples here.

Are you finding it hard to relate to the Oprah's of the world. The idea here is for you to look at these people to create an idea of how you can copy their approach and make it your own. Also known as "magpieing" in an Xperienceships context. You find something shiny, take it back to your nest and make it into your own.

Step 2 - S.P.A.C.E canvas

So, let's get started on your personal branding. But first, we need to look at what assets and opportunities you have and make a plan!

Last week we had you make a mind map of yourself. A mind map of all your characteristics, your likes and dislikes, your skill sets, passions and goals. Click here to get to the mind map exercise.

Now we want you to take a look at your mind map and transfer some key points from the mind map onto the S.P.A.C.E canvas to more easily define how you can communicate your personal brand to key stakeholders in your career journey.

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Till next time: SPACE canvas (fill out all boxes except the personal brand statement)

Coffee Break With Cece

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